Connect audiences to strategies
that deliver the highest ROI

Only Affinity OnTrack uses location and social data to define universal audiences to activate any strategy across any platform to maximize efficiency, frequency, and reach.

Group 2527
1 Image next to first copy block-pichi

Universal audiences connect strategies across platforms

Best-in-class social and location data helps you analyze your current and competitive customer-base to identify your highest opportunities for penetration, conquesting, and loyalty. Execute with confidence and efficiency to drive repeatable higher ROAS across any platform or channel.

Advanced audience activation

2 Universal Audience Badge
Universal audiences activated across any platform

Scaled audiences that work across any platform - social, ctv, programmatic

3 600MM Badge
600MM location-based IDs
available for activation

Seed audiences can be matched and modeled for ultimate accuracy

4 Every US Restaurant Badge
Data covering every
US Restaurant Chain

Only data that provides restaurant-specific point of interest resolution

The highest marketing ROI is
coming from location-based data

5 OnTrack website update graphics-05
6 OnTrack website update graphics-06

Different strategies need different audiences


Identify category customers outside of your competitive set and give them a reason to try


Identify competitive audiences and woo them over


Identify current medium and heavy customers to drive one additional occasion


OnTrack’s ease of use, ability to give us real-time insights, and the ability to create custom segments has brought our segmentation to life. In addition, Affinity Answers has been a great partner to work with.”

Kristi Grinde,

Senior Manager, Consumer Insights and Brand Strategy, CKE Restaurants

How can we help?

See how the power of behavioral intelligence can transform your brand

Explore our full suite of products

Advanced real-time customer segmentation tracking

Uncover the true relationship between people and brands

Social powered audiences, activated anywhere

Supercharge 1st party data with lifestyle and interest attributes

Group 7
Powered by the TrueAffinity® Graph

Uncover the true relationship between people and brands

Explore Our Resources

Discover how behavioral intelligence is complementing and completing strategies across industries