If your brand
has a segmentation,
you need BrandAlpha
Brand Alpha is dynamic customer segmentation tracking for brands that helps you steal market share, build and activate new audiences, and protect your base through real-time customer data.
With BrandAlpha you can:
Conquer Your Competition
Track and measure your segments against your competitors’ visitation so you know which segments are switching, staying, and opting out of the category.
Test and Optimize Seed Audiences
Output privacy-compliant mobile data as a seed for either loyalty, penetration or competitive conquest strategies for any channel – Social, Mobile, Display, CTV, and more.
Measure Segment-level Performance
Measure the impact of marketing activities at the brand & segment level.
Validate In-market Strategies
Validate or incrementally adjust strategies and targeted tactics to fuel stronger growth.
Smarter customer data.
Smarter brand strategy.
Let’s get started.
the AlphaMarketer’s advantage
Measure performance at a segment level
Real-time segment-level performance data takes a stale and static segmentation and brings it to life. Understand who is visiting where, not just how many are visiting you. The ultimate tool for the people tasked with knowing everything about their customers.
See what is working and pivot – now!
A successful campaign is based on driving the right people, based on the right media and creative, to the right action. Performance is just a piece of the puzzle. To see the whole picture, you need to see the “who” behind the “how many.”
Activate audience growth
Immediately see what’s happening in the category through share of competitive visitation. Quickly identify potential customer shifts so you can grow share.
A New Way
to Measure Brand Health
- Proprietary model based on visitation and social data
- Characterizes customers based on behavior – eliminating panel based biases
- Systematically evaluates ongoing and incremental strategies
- Apples-to-apples data comparison with competitive data
- Yearly, quarterly, monthly, and weekly data for 3,000+ retail, restaurants, and brand visitation