Posts by Josh Raper
High Affinity = Higher Sales Lift and Frequency
A new study from Neutronian confirms value of Affinity-based modeling It seems pretty obvious, right? The more people like certain products or services, the more likely people are to buy those products or services. When people really like certain products or services, they are more likely to buy those products and services more often. Sounds…
Read MoreTypecasts and Stereotypes – Is it perception or is it reality?
The restaurant industry is sometimes typecast. Certain long-standing franchises have fought hard to become beacons for their audiences. Taco Bell has courted the youth of America for years. Partnering with everyone from gaming platforms to mountain dew, to X-Games athletes. Even creating their one eating occasion for those whippersnappers partying well after normal eating hours.…
Read MoreLight users are delighted with new menu
In the fight for customer retention and finding that one additional dining experience, the devil is in the details. Understanding which type of customer responds best to innovations, promotions, and campaigns make all the difference between winning share and losing – and for right now, Little Caesars is winning with Light Users.
Read MoreMoving Ahead to The Ashes
With Australia winning the T20 World Cup series, there will be a switch to the Ashes series against old opponents England. Advertisers and Marketers lead the monetisation avenues for brands today. High volumes of fan engagement data translate to a larger customer base which helps in generating revenues. The recent campaign for the Ashes ‘It…
Read MoreBehavioral Intelligence isn’t just data,it’s the only data that matters
“Actions speak louder than words.” “Behavior is the mirror in which everyone shows their image.” “Characterize people by their actions and you will never be fooled by their words.” What do all of these sayings have in common? They all suggest that to understand the true nature, goals, and intent of people, it…
Read More