For most retailers
WTA (Wal-Mart, Target, Amazon) = WTF

Holiday deals are set to start sooner and last longer than ever before. Wal-Mart, Target, and Amazon have hit the holiday season hard, taking over Halloween with new Black Friday endeavors trying to take advantage of early shoppers worried about delays in shipping, supply chain, and overall labor shortages. The result: This holiday season success…

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Delivering behavioral intelligence
to the customer obsessed

Data brings us closer to consumers, allowing us to understand their behavior, passions, shared interests, and mutual affinities across brands and entities, resulting in deeper, more meaningful connections with current, past, and future customers. As data’s role in marketing strategy continues to expand and evolve, we’ve adapted our approach to now deliver clients transformational data…

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Affinity Answers
Wins Social Media Tech Vendor of the Year Award

We’ve brought home the gold as Social Media Tech Vendor of the Year in e4m’s Martech India Awards 2021. The annual ceremony celebrates marketing tech innovators who played a pivotal role in reshaping the APAC marketing landscape last year. The award not only recognizes our capabilities as a programmatic audience provider but also rings true…

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Capture Viewers,
Anywhere, Everywhere

Social insights provide necessary navigation for data-driven strategy within the fluctuating entertainment industry. Learn how FanFinder360º reveals the interests and passions of entertainment viewers, allowing marketers to analyze fan trends, improve targeting, identify influencers, and locate ideal sponsorships. Get our free white paper.

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Retail Rising: Everyone Wants In On Physical

DigitalPhysicalRetail

Retail exploded in 2020, and gradual reopenings of physical stores have pushed that momentum into a hearty industry forecast of $4.33 trillion. In the short time reopenings have been occurring, we’re already seeing strong sales attributed to a pent-up shopping desire from a pandemic-weary public. As more locations reopen to exploration-ready shoppers, expect to see…

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