Posts by Josh Raper
Data Modeling is the Future
Data Modeling will defeat the Cookie-pocalypse You could say that data modeling has been the future for quite a while. The ability to organize vast numbers of people into targetable groups based on any interest, behavior, or demographic is remarkable. It creates a mass personalization that has certainly played a significant role in the creation…
Read MoreRound 1: If the children are our future, it looks like the future is Applebees.
In this three part series we are breaking down audience visitation from 8 of the most popular Casual Restaurant chains in the business. We start with the youngest two generations around – let’s meet the Millennial and Zennial Crowd. They are defined as ranging in age from around 10-40 – that is a pretty sizable…
Read MoreRound 2: We fancy like… Outback and Olive Garden?
In this three part series, we are breaking down audience visitation from 8 of the most popular Casual Restaurant chains in the business. In this installment, we zone in on the wealthiest of all of our segments: Monied Elite and Suburban Upper Class. And it begs the question, are you wealthy because you go…
Read MoreRound 3: Hard work. Start a family. Go to Chili’s. Repeat.
In this three part series we are breaking down audience visitation from 8 of the most popular Casual Restaurant chains in the business. At last we get to the meat in the sandwich; Working Class Families. The crown jewel of the casual dining world. When that 5 o’clock whistle blows, restaurant managers from Maine to…
Read MoreThrowdown between Tasty Tacos – Qdoba with a surprising victory
The battle for fast food market share exists on every level – Globally, Nationally, Regionally, even Locally. But beyond the register rings, deeper insights tell a bigger story of brand resonance. And it turns out that when it comes to the younger generation, the taco joint that reigns supreme is none other than Qdoba. When…
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