Throwdown between Tasty Tacos – Qdoba with a surprising victory
The battle for fast food market share exists on every level - Globally, Nationally, Regionally, even Locally. But beyond the register rings, deeper insights tell a bigger story of brand resonance.
And it turns out that when it comes to the younger generation, the taco joint that reigns supreme is none other than Qdoba. When we mapped Connected Zoomers - identified as early adopting, Generation Z’ers - along with Solo Millennials - Freewheeling, Outdoorsy, twenty and thirty somethings, it was alarming to see how well Qdoba over indexed against these two young groups. In both groups Qdoba’s actual visitation well surpassed it’s expected visitation - over indexing by approximately 22% and 17% respectively.
They say that QSR, and Tacos specifically, tend to be a younger generation’s game. If that is the case, it might be safe to say that Qdoba has a very bright future ahead of them.
Using the Best Purchase Data Available, We Have Ranked the Top Restaurant Chains Across Casual, Fast Casual, and QSR in the Country We broke out the top restaurants by dining spend across the three major categories of Casual Dining, Fast Casual, and QSR. The Top 10 U.S. DMAs: (click to jump) Atlanta | Boston |…Read More
The impact of the economic downturn is having an effect on most every industry, and restaurants are certainly not immune. As price levels rise, consumers are seeing higher menu prices at restaurants, which makes dining out more expensive for consumers. As inflation continues to grow, it is slowly eroding purchasing power, making it more difficult…Read More