How Restaurant Marketers Can Stay Ahead of the Decline

Jan 4, 2023

How Restaurant Marketers Can Stay Ahead of the Decline


The impact of the economic downturn is having an effect on most every industry, and restaurants are certainly not immune.

As price levels rise, consumers are seeing higher menu prices at restaurants, which makes dining out more expensive for consumers. As inflation continues to grow, it is slowly eroding purchasing power, making it more difficult for consumers to afford dining out as frequently as they might like. Which for restaurant marketers, is making every eating occasion even more valuable.

In this month’s report, we look at the impact of inflationary forces on dining frequency across the country and DMA’s. We dig deeper into the close correlations and briefly discuss a few ways restaurant marketers can succeed despite the economic slowdown.

Related Posts

Audience data is changing the face of
Beauty and Cosmetics

The world of beauty and cosmetics has always been a centerpiece of our society's self-expression and desire for enhancement. From ancient civilizations adorning themselves with natural pigments to the modern era's diverse array of products, the allure of beauty remains...

Welcome Back to Back-to-School

The sales are coming and the planning has begun. Back-to-school time is officially here. Savvy marketers are planning the best way to get out in front and Affinity Answers Branded Retail segments have a unique advantage to capture in-market intent...

Case Study:

Affinity Target Finds Lucid's Next New Customer Opportunity Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better predictors...