How Restaurant Marketers Can Stay Ahead of the Decline
The impact of the economic downturn is having an effect on most every industry, and restaurants are certainly not immune.
As price levels rise, consumers are seeing higher menu prices at restaurants, which makes dining out more expensive for consumers. As inflation continues to grow, it is slowly eroding purchasing power, making it more difficult for consumers to afford dining out as frequently as they might like. Which for restaurant marketers, is making every eating occasion even more valuable.
In this month’s report, we look at the impact of inflationary forces on dining frequency across the country and DMA’s. We dig deeper into the close correlations and briefly discuss a few ways restaurant marketers can succeed despite the economic slowdown.
Related Posts
Case Study: Lucid
Affinity Target Finds Lucid's Next New Customer Opportunity Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better predictors...
Why are Branded Retail segments on the rise?
As retail continues to battle in 2023, marketers are looking for better ways to attract current and potential customers. Branded Retail segments give marketers the flexibility to showcase their best promotions and product categories where they know they will be the...
Case Study: A Sexual Wellness Brand
A Sexual Wellness Brand Problem Statement A men's sexual wellness DTC brand, wanted to improve their ROAS and CAC metrics, which had become stagnant after a certain scale. The Challenge Unlike other D2C categories, sexual wellness is not talked about...