Data-driven Restaurant marketing has arrived

Data will change Restaurant marketing forever. For the better or for the worse is up to you. Data has become the great equalizer in marketing. It can extend reach, budgets, awareness, and when really mastered, relevance. It gives the smallest brand the chance to excel and puts the largest brands in the crosshairs. In our…

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NQI Ratings Rank Affinity Answers #1 (again)

Affinity Answer tops the top 250 in newest Neutronian Report The NQI Transparency Ratings have been released and Affinity Answers is ranked #1 out of the top 250 data suppliers in the industry. NQI Transparency ratings take into account consent, sourcing, compliance, processing, and performance to establish the best of the best and provide data…

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How Group Dynamics Inform Purchase Decisions

New report uncovers role of group dynamics in purchase decisions In this month’s report, we follow up on Data Modeling is the Future by detailing the power of groups on decision making. As marketers pivot strategies to prepare for a cookie-less future, modeling paves the way by allowing for targeting accuracy, scale, and privacy. Group…

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Restaurants are back, but not all of their customers are lining up.

Restaurants are back! After a very long, well let’s just call it an off-season, restaurants are back in a big way. The league is filled with all the familiar Restaurants, but the lineups have changed a bit. In this week’s issue of Restaurant Insider we are going to dive into the stats to figure out…

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Mixed performances as restaurants climb back from COVID-19

Much has been written about the restaurant industry throughout a two year pandemic which has proven to be as unrelenting as it has been unpredictable. And yet, through it all, restaurants have persisted. For the best in the industry, extreme adversity has brought about much needed innovation, wage increases, and a renewed sense of customer-first…

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