The Future of Retail Media is
Affinity Data
TRUSTED BY
Affinity Verified Data by Affinity Answers powers brands and advertisers with proven audience solutions—merging rich online behavioral data with the most robust social engagement signals available, sourced from platforms like Facebook, Reddit, Instagram, and TikTok.
With over 3,000 ready-to-activate syndicated segments—and unlimited possibilities through custom audiences—marketers can reach any customer, anywhere, and at scale.
Activate across Programmatic, CTV, Social, and DOOH to fuel higher engagement, stronger conversion rates, and deeper brand affinity.
Benefits
Tested to Perform
Proven to outperform purchase data by more than 55%, as purchase intent is a better indicator of future purchase behavior.
Activate Anywhere
Available in every major DSP and Platform including DOOH and CTV.
Certified & Future Proofed
Independently certified for quality, transparency, privacy, and Cookieless. Activate on any current or alternative IDs.
Custom Audiences
If you can imagine it, we can build it, Fast. Custom Audience responses within 24 hours, built and ready in 7 days.
Case Studies
Travel
20% Increase in Click Through Rate
Beauty & Cosmetics
70% Video Completion Rate
Purchase Intent
55% Higher Future Purchase Intent
Games
10% Lift in Purchase Intent
Proven Across
60 + Industry Verticals
Pre-Built Personas
for Enrichment and Activation
Affinity Verified Data has 36 of the most popular personas
prebuilt and ready for your teams to overlay, enrich or activate. Instantly build customer sets through the over indexing of the most common targetable behaviors.
- The Fashionista
- The Travel Enthusiast
- The Curious Student
- The Foodie
- The Gamer
- The Music Lover
- The Bookworm
- The Outdoor Enthusiast
- The Arts & Crafter
- The Sports Fanatic
- The Movie Buff
- The Pet Lover
- The Art Aficionado
- The Busy Professional
- The Young Millennial
- The New Parent
- The Retiree
- The Fitness Enthusiast
- The Outdoor Enthusiast
- The Arts & Crafter
- The Tech Guru
- The Eco-Conscious Consumer
- The Savvy Shopper
- The Extreme-Sports
- Thrillseeker
- The Wine Connoisseur
- The Car Fanatic
- The Home Chef
- The Entrepreneur
- The Financial Guru
- The Philanthropist
- The Diy Home Improver
- The Hobbyist Collector
- The Craft Beer Enthusiast
- The Green Thumb
- The Science Geek
- The Family Rock
- The Hipster
- The Homebody