Media
The latest on Affinity Answers in the news
Optimize Holiday Campaigns with Predictive Analytics
Although the official end to summer isn't until September 22,...
Real Brand Safety Starts with the Brand
Client Services Lead J.T. Compeau writes about brand safety in...
Social Affinity: A Powerful New Metric (Q&A)
Client Services Lead J.T. Compeau explains how social affinity is...
Using Social Media Trend Tracking to Stay on Top of Your Industry
Client services lead J.T. Compeau offers his thoughts on how...
Who Will Do Your Media Planning in the Future…People or Machines?
Chief Revenue Officer Scott Turner explores how the distinction between...
Social Affinity Powering Fall TV
Summer is just getting underway, but the broadcast networks have...
Not All Engagement is Created Equal
Our VP of Product, Mahesh Narayanan, offers his thoughts on the...
Media Measurement: Marching Towards a Slow Death?
Our founder and CEO, Sree Nagarajan, writes about the challenges...
Social Engagement Heats Up Along with Summer Tourism
It's finally summer! Time to break out the barbecue grills...
