Real Brand Safety Starts with the Brand

Aug 24, 2017

Real Brand Safety Starts with the Brand

Client Services Lead J.T. Compeau writes about brand safety in an op-ed on Marketing Dive. Even in the midst of platforms and publishers taking steps to increase brand safety, true responsibility for brand safety starts with the brand itself. So what can marketers do to make sure that the relationship between brand, consumer and publisher is optimal?

Read the full Q&A at Marketing Dive.

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