Social Affinity: A Powerful New Metric (Q&A)

Social Affinity: A Powerful New Metric (Q&A)

Client Services Lead J.T. Compeau explains how social affinity is a powerful new metric for marketers in a new Q&A. In the conversation, he talks about in which types of campaigns social affinity is most useful, the results marketers can expect from using social affinity, why marketers should use social affinity, and more.

Read the full Q&A at Adotas.

Leave a Comment





Related Posts

Case Study:
Travel

Best Audiences For The Travel Industry Have Arrived Opportunity Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better...

Case Study:
Beauty & Cosmetics

Affinity Answers Elevates Cover Girl® with Katy Perry Using the TrueAffinity™ Social graph to activate a pop star's social engagers, a cosmetics brand was able to boost Audio/Video on Video Completion Rates (VCR). Covergirl® wanted to increase it's relevance by...

Case Study:
Gaming

Conquest Audiences Steal Share During Christmas Time During the Holiday season, a top gaming console wanted to do everything it could to steal market share from it's main competitor-Playstation. Affinity Answers created a segment to target people already engaging with...