Social Affinity: A Powerful New Metric (Q&A)

Aug 9, 2017

Social Affinity: A Powerful New Metric (Q&A)

Client Services Lead J.T. Compeau explains how social affinity is a powerful new metric for marketers in a new Q&A. In the conversation, he talks about in which types of campaigns social affinity is most useful, the results marketers can expect from using social affinity, why marketers should use social affinity, and more.

Read the full Q&A at Adotas.

Leave a Comment





Related Posts

Case Study:
Casual IQ

Performance Case Study Problem Statement In the evolving landscape where third-party cookie based campaign targeting wanes, cookieless targeting options are being sought out by brands and agencies but not all solutions are equal when it comes to their effectiveness. The...

Case Study:
QSR

Finding and Driving New Users for Dunkin' With the holiday season in full swing, a top gaming console wanted to do everything it could to steal market share from it's main competitor-Playstation. Affinity Answers created a segment to target people...

Case Study:
Soft Drinks

Delivering Gamers at Scale to a Soft Drink Giant A soft drink company wanted to increase their share with their largest growing interest-based group—GAMERS. But, not all gamers are the same. They play different styles of games, on different platforms,...