Who Will Do Your Media Planning in the Future…People or Machines?
Chief Revenue Officer Scott Turner explores how the distinction between observations and insights may give media planners an edge, at least for now. Read more at Website Magazine.
Related Posts
Case Study:TV & Entertainment
Driving A W K W A F I N A to #1 Using TrueAffinity Data Graph, Comedy Central was able to construct a comprehensive media plan based on the behavioral data of close fans and viewers. By reviewing and discovering...
Case Study:Neutronian
Performance Case Study Problem Statement In the evolving landscape where third-party cookie based campaign targeting wanes, cookieless targeting options are being sought out by brands and agencies but not all solutions are equal when it comes to their effectiveness. The...
Case Study: QSR
Finding and Driving New Users for Dunkin' With the holiday season in full swing, a top gaming console wanted to do everything it could to steal market share from it's main competitor-Playstation. Affinity Answers created a segment to target people...