The mutual engagement chart launched today, incorporates our MeQ (Mutual Engagement Quotient) based ranking, which we believe is revolutionary. Just as Google’s PageRank revolutionized search relevance by leveraging the key principle of referral links to the content, we believe MeQ will revolutionize social affinity (likes, follows, friends, etc.) relevance by looking for reciprocal affinity to a brand. In other words, it’s not enough for a large number of your fans to like Ashton Kutcher, it’s equally important for enough of Ashton fans to like you back, to rank higher in our system. Thus you need mutual love to make the affinity relevant. This surprisingly simple principle leads to high quality affinities. To paraphrase John Lennon, “All you need is (mutual) love”, to find meaning in the noisy world of social affinities.

The official press release is here.