The Internet of Things will undoubtedly benefit from affinity-based targeting in more ways than one. But IoT is about so much more than having a refrigerator that automatically re-orders your favorite brand of yogurt. At the FutureM conference in Boston last September, speakers from Kraft and Dunkin’ Donuts indicated that they are looking to solutions beyond beacons – perhaps via smart lighting able to accurately locate a smartphone within eight to twelve inches!

While many companies are fine-tuning the tech, AffinityAnswers has been observing the social engagements of hundreds of locations, big and small, for years. For any of the 55,000 entities in our catalog, we can identify in which live venue or mall would be best for that brand, celebrity or TV show to deliver ads or content to consumers. Using affinities via beacons or other methods, they will be capturing new audiences’ attention in their most receptive state – with interesting content, in the right context and at precisely the right location.

Send us an email at hello@affinityanswers.com to find out how affinity-based targeting can deliver highly receptive audiences for your brand.