Platform for
Predictive Branding

A proven path to discover and activate the silent majority of high‑performing audiences with preference towards your brand.


What is aa-logo?

We are a data and software company creating unique social affinity algorithms to activate large audiences with predictable likelihood to engage with a brand.

Computed using AffinityAnswers’ proprietary algorithms, our TrueAffinity™ score is a next-generation metric calculating mutual social engagement across 60,000 brands and 400 million people worldwide.

TrueAffinity™ takes modeling beyond static “look-alike” audiences to dynamic “act-alike” segments statistically likely to engage with your brand, enabling you to reach large, high-performing audiences in programmatic, social, or TV.

Discover Audiences Now

Or contact us and we’ll work on a branding audience extension and activation strategy with you.