Posts Tagged ‘gaming audiences’
New consoles expected to propel video game audience momentum
Video game audiences have seen significant increases over the past few months, and new console releases aim to sustain this massive user base through the holidays. While the highly-anticipated launches of the PlayStation 5 and Xbox Series X/S loom on the horizon, Facebook (via Oculus) and Nintendo are also delivering record console sales, providing video…
Read MoreNew Gamers Provide Advanced Targeting Opportunities
While world events have interrupted certain industries, gamers are active as ever and now growing rapidly. During the COVID-19 pandemic, we’ve witnessed many industries astutely switch gears or grind to a halt, pausing advertising campaigns and furloughing personnel while eagerly awaiting a return to some kind of normalcy. Some video game publishers, however, are succeeding…
Read MoreNiche Gaming Audiences Using ActivationPlanner
Gaming has become a more accepted part of popular culture and has seen a massive expansion in the number of players. Up to 65% of American households play video or computer games every year. As gaming increases in popularity and accessibility, gaming audiences, too, grow in size and segments. The video gamer is no more…
Read MorePlaystation Conquesting Lifts Purchase Intent
Using a branded Affinity Answers’ segment to reach audiences of its competitor, a top gaming console was able to boost purchase intent during the holiday season. With the holiday season of 2016 in full swing, a top gaming console wanted to do everything it could to steal market share from competitors. The brand’s agency used…
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