Playstation Conquesting Lifts Purchase Intent

gaming

Using a branded Affinity Answers’ segment to reach audiences of its competitor, a top gaming console was able to boost purchase intent during the holiday season. With the holiday season of 2016 in full swing, a top gaming console wanted to do everything it could to steal market share from competitors. The brand’s agency used…

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Can Affinities Get Resolutions Back On Track?

scrabble-resolutions

We’re already one month into 2017, and many of us started the year with a resolution in mind. At the beginning of the year, digital marketing agency iQuanti compiled a list of the most popular New Year’s Resolutions based on Google searches from 2016. Their list features the usual suspects: lose weight, get organized, get…

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AI Marketing Uncovers CES Social Affinities

I know what you’re thinking – not another blog post about the top products at CES. Well, this one is a bit different than others posted this week. No, not because I did not actually attend CES, but because it is the only one to examine the social affinities of a couple of the top…

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Using TrueAffinity™ to Measure Sponsorships: Bud Light and Lady Gaga

Dive-Bar-Tour

Lady Gaga’s fans—affectionately known as her Little Monsters—are seeing, and hearing, a more stripped-down version of the superstar. In early September, Lady Gaga released “Perfect Illusion,” her first pop single in nearly three years. The following month, Lady Gaga and Bud Light announced that they would be teaming up to promote her new album, Joanne,…

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Affinities Identify the Most Engaging Content and Personalities on YouTube

Channels with the highest brand affinity outperform channels based on genre and subscriber count AffinityAnswers is not just for tracking brands; advertisers can also find which YouTube channels – based on the Facebook, Instagram and Twitter behaviors of the channels’ fans – have high affinity for their brand. This level of insight was key for…

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