Posts Tagged ‘audience segmentation’
A New Study Shows Disloyalty is the New Norm
The writing has been on the wall for quite sometime now. Whether you are a devoted follower of Byron Sharp, a strong believer in the heavy buyer fallacy, or a heretic who knew the Pareto Ratio would never stand up to the pressures of consumerism; loyalty ain’t what it used to be. This truth is…
Read MoreLucid Study Shows 55% Increase
AA segments were recently shown to identify future purchase intent 55% higher on average than the leading purchase-based provider.
Read MoreAlign Beauty & Cosmetics Audiences with Seasonal Events
As summer comes to a close, back-to-school and holiday campaigns will be found among our favorite digital content. It is crucial for Beauty & Cosmetics brands to align with these major events. With a surge in YouTube makeup tutorials and Instagram beauty influencers, finding innovative targeting solutions is key when competing for market share. How familiar…
Read MoreMobile Audiences via Adsquare
Affinity Answers has partnered with Mobile Data Exchange, Adsquare, to deliver US-based mobile-only audiences. These audiences are available via Adsquare’s Audience Management Platform (AMP). In addition, these audiences will also available on leading DSPs like Google DBM, The Trade Desk, MediaMath, Adform, to name a few. Below are a few screenshots of our Taxonomy on AMP.…
Read MoreHow Users Have Embraced (Or Not) 280 Character Tweets
In November last year, Twitter doubled the limit on tweet length from 140 characters to 280 characters. Because Affinity Answers observes and analyzes consumer behavior across social networks including Twitter (more on how we do it here), we were prepared to observe lengthier Tweets from brands and celebrities as well as lengthier replies to those…
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