How to Tailgate Like a Southern Football Fanatic (Using Mutual Affinities)
As a southerner, I spend a disproportionate amount of my...
What Walmart and Jet.com Already Have in Common
The back-to-school season kicked off this year with a big...
Top Affinities of US Swimming Stars
Though the sport does not receive broad attention in non-Olympic...
Affinities Both Make and Validate Spokesperson Talent Decisions
Social affinities can be used to make the right choice...
Affinities Identify the Most Engaging Content and Personalities on YouTube
Channels with the highest brand affinity outperform channels based on...
Social Affinities Serve as High-Performing Proxy Audiences for Product Launches
Affinity-based segments for related brands effectively extend audiences Social affinities...
Budweiser’s Social Affinity is Driven by Traditional Advertising
Increased TV ad spend moves the needle For Budweiser on...
Affinity Answers Featured in Adweek
Now that the conventions are here, Donald Trump and Hillary...
Why Affinities Matter at the Box Office
This summer’s box office story has a plot twist of...
