Case Study:
Lucid

May 25, 2023

Case Study:
Lucid

LucidCaseStudyLogo

Affinity Target
Finds Lucid's Next New Customer

Opportunity
Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better predictors of future purchase intent.

Data Approach
Prior behavior means nothing if it isn't an indicator of future results. Our segments are developed go beyond past purchase and current in-market buyers to deliver the most likely new, light and lapsed purchasers of any brand to deliver the Total Relevant Reach.

Results
Affinity Answers' segments were able to identify a user's future purchase intent 55% higher on average than the leading prior-purchase based provider.

Discover the power of Data-Driven Insights
with Affinity Answers

Schedule a demo today and see how our data can transform the way you go to market.

LucidTargetPie

Related Posts

Why are Branded Retail segments on the rise?

As retail continues to battle in 2023, marketers are looking for better ways to attract current and potential customers. Branded Retail segments give marketers the flexibility to showcase their best promotions and product categories where they know they will be the...

Case Study:
A Sexual Wellness Brand

A Sexual Wellness Brand Problem Statement A men's sexual wellness DTC brand, wanted to improve their ROAS and CAC metrics, which had become stagnant after a certain scale. The Challenge Unlike other D2C categories, sexual wellness is not talked about...

Case Study:
Neutronian

Neutronian StudyConfirms Value of High-Affinity MethodologyAffinity-based segments were matched to industry standard purchase data to understand if there was a significant lift in purchase behavior based on consumers affinity for certain products and categories. Affinity scores ranged from 1-10. Low-Affinity...