Posts Tagged ‘social media engagement’
Congratulations to Nickelodeon!
Before the curtain falls on 2014, a big congratulations is due for our client, Nickelodeon. The network announced last week that it is in position to finish the year as the top basic cable network in total viewers and kids 2-11 in total day ratings. From December 30, 2013 to December 18, 2014, it averaged…
Read More3 Brands That Achieved Massive Engagement in 2014
As another year draws to a close, so come many “best of” lists that attempt to provide perspective on what has happened over the past 12 months. Since we at Affinity Answers have shown that engagement on social media is parallel to everything from TV success or failure to stock prices, we’d like to highlight…
Read MoreTaking Stock in Affinities and Market Performance
If you haven’t checked your 401(k) or IRA in the last month, you are probably going to discover some dramatic ups and downs, as the markets first reacted to the weight of world events, and then rebounded on the strength of the economic recovery. Of course, the market is no stranger to volatility. Take a…
Read MoreWhen Good Partnerships Go Bad
At Affinity Answers, we are in the business of unlocking the power of mutual affinity to help our clients figure out which celebrities (or TV shows, websites, etc.) are most relevant to fans of their brand on social media. These insights have added a lot of value for clients, as seen in our case studies. However, mutual affinity cannot predict when celebrities will act inappropriately or how events might be judged in the court of public opinion. Today, when outrage on social media is more common than not, we thought it would be interesting to look at how people engage with these celebrities on social after a major scandal. Do fans of the brand become less engaged with the celebrity? Most importantly, what implications does this have for brands?
Read MoreAffinity Answers Goes Political!
We’re already proving in the marketplace the power of understanding and leveraging strong mutual engagement between two entities. But we are taking it one step further by using our aggregated social media data to help politicians and issue-based organizations understand where the real emotional engagement is among the voting public. Victoria Bassetti, crack researcher, political…
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