Posts Tagged ‘social media data’
Can Social Media Help Advertisers Navigate a Fragmented Media Landscape?
The rising frequency of cord-cutting has run hand-in-hand with the inflating streaming TV industry. Every month, more and more streaming providers enter the fray, with Comcast/NBCUniversal’s Peacock being the latest giant to try to win back lost cable subscribers. As crazy of a situation as it is for network executives, it is just as crazy…
Read MorePolitical Audiences: Targeting the Open Mind
Persuadable open-minded voters are everywhere, and a campaign’s ability to accurately target them could solidify their candidate’s chances of victory. While campaigns have classically referred to voter lists and basic demographics for outreach efforts, a programmatic approach allows a deeper dive into data, providing new insight into how and where to reach open-minded voters and…
Read MoreAchieving Audience Success in a Sea of Streaming Providers
As the streaming video landscape continues its rapid (and often confounding) evolution, both consumers and brands find themselves surveying a wide playing field of SVoD providers. Weeknights are no longer solely devoted to Netflix binging – new streaming services such as Apple TV+, NBCUniversal Peacock, and HBO Max will join Disney+, Hulu, and a large…
Read MoreThe Political Campaign Edge – Expanding Outreach Through Social Insights
Brand advertisers leverage social media insights in message targeting to connect with the buyers more likely to convert. We are now seeing more and more savvy politicians also tapping into social insights in the hopes of further fueling their own audience appeal. Social insights allow campaign targeting to journey beyond basic demographics and into more…
Read MoreA New Study Shows Disloyalty is the New Norm
The writing has been on the wall for quite sometime now. Whether you are a devoted follower of Byron Sharp, a strong believer in the heavy buyer fallacy, or a heretic who knew the Pareto Ratio would never stand up to the pressures of consumerism; loyalty ain’t what it used to be. This truth is…
Read More