Posts Tagged ‘social media data’
3 Ways Social Affinities Will Impact the Internet of Things
A fridge that orders groceries for you? Some would call it luxury, but appliance manufacturers are hoping that it will soon become a reality for many consumers. Gartner, Inc. estimates that 20.8 billion connected devices will be in use by 2020. From the shows they watch to the brand of yogurt they buy, brand marketers…
Read MoreTop Music Artist Affinities of 2016 Presidential Frontrunners
Ben Carson is up, and Joe Biden is out. Presidential campaigns are long, rough-and-tumble marathons, and the 2016 cycle is no different. Another tradition of White House contests: politicians using music on the campaign trail. Whether it’s Katy Perry performing for Hillary Clinton’s campaign and taking over her Instagram or Steven Tyler asking Donald Trump…
Read MoreRadio Listening Influences Social Engagement
The effectiveness of radio as an advertising medium has long been established and championed. It continues to garner massive audiences and serves as a beacon of information and entertainment in local communities – a feat not easily duplicated by any of its counterparts. At Affinity Answers, we are constantly looking for ways to connect social…
Read MoreLate-Night Changes Represent Brand Opportunities
If you stopped paying attention to late-night television in December 2012, then you might be surprised when you turn on your TV or stream video. Nearly every face fronting late night’s institutions is new, and what’s even more surprising is how much attention the new faces are getting despite TV’s overall ratings declines. As Los…
Read MoreCongratulations to Nickelodeon!
Before the curtain falls on 2014, a big congratulations is due for our client, Nickelodeon. The network announced last week that it is in position to finish the year as the top basic cable network in total viewers and kids 2-11 in total day ratings. From December 30, 2013 to December 18, 2014, it averaged…
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