Posts Tagged ‘social media data’
3 Brands That Achieved Massive Engagement in 2014
As another year draws to a close, so come many “best of” lists that attempt to provide perspective on what has happened over the past 12 months. Since we at Affinity Answers have shown that engagement on social media is parallel to everything from TV success or failure to stock prices, we’d like to highlight…
Read MoreWhen Good Partnerships Go Bad
At Affinity Answers, we are in the business of unlocking the power of mutual affinity to help our clients figure out which celebrities (or TV shows, websites, etc.) are most relevant to fans of their brand on social media. These insights have added a lot of value for clients, as seen in our case studies. However, mutual affinity cannot predict when celebrities will act inappropriately or how events might be judged in the court of public opinion. Today, when outrage on social media is more common than not, we thought it would be interesting to look at how people engage with these celebrities on social after a major scandal. Do fans of the brand become less engaged with the celebrity? Most importantly, what implications does this have for brands?
Read MoreTop 10 Things You Can Do That the Big Guys are Already Doing
Social media intelligence is evolving at an incredible pace. As brands and brand agencies look to uncover deeper behavioral characteristics of consumers, understanding a brand’s social engagement and mutual interests are logical starting points. Brand engagement can be thought of as how much someone interacts with a particular brand on one or many social media…
Read MoreHow to Destroy Your Current Paid Marketing ROI Using Behavioral Keyword Analysis
Determining paid search keywords by observing social networks behavior provides incredible results. I’ve done more than my fair share of paid marketing, whether using Adwords, Yahoo (classic), Bing, AOL, CNET, Commission Junction, and probably 10 others. In my years of trying to optimize CTR, ROAS, Impressions, and CPA the one thing that I constantly…
Read MorePolitics Heats Up: Using Social Media Data To Look At The Republican Presidential Candidates
Since we started looking at the political and causes space in the middle of last year, we’ve been waiting for the time when we could start applying our data to hot political races. So we were excited this year when we got the chance to take a look at Newt Gingrich for the Huffington Post…
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