Posts Tagged ‘Social Engagement’
Social Affinity and the Broadcast TV Upfronts
The annual network upfronts are happening in New York City this week, a broadcast TV tradition that extends all the way back to 1962. In the era of DVRs, on demand video and streaming platforms, social affinity plays an important role in developing the audiences for these shows. While much of it is about securing advertising…
Read MoreProgrammatic Marketing Helps Covergirl Increase Scale
Using Affinity Answers’ audience segmentation tools to activate a pop star’s social engagers, a cosmetics brand was able to convert them into their own social engagers and boost Audio/Video on Completion (AVOC) rates Covergirl® was looking to increase its programmatic efforts within the cosmetics industry. The cosmetics giant was looking to programmatic marketing techniques in…
Read MoreIncreasing Audience Segments With Grammy Winners
This Sunday is one of the biggest nights of the year for music – the 59th Annual Grammy Awards. Not only will the show feature live performances by many of today’s biggest artists, but it will crown the top of the top in popular music. Even before awards are given, the number of nominations per…
Read MoreThe Secret Lives Of Brands
As marketers, we’ve all been guilty at some point of falling in love with our brand. When you believe in the company mission – the compelling “why” of your brand – and spend a good portion of your life promoting the brand, you can fall into the trap of idealizing it and beginning to see…
Read MoreIntroducing ActivationPlanner™
This week, Affinity Answers is pleased to announce the launch of a new application, ActivationPlanner™, currently available for free at https://activationplanner.affinityanswers.com. ActivationPlanner™ is specifically designed to make it easier for Brand Media Directors, Media Agency Planners and Programmatic Buyers to discover and activate the digital advertising segments predicted to be most effective for programmatic branding…
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