Programmatic Marketing Helps Covergirl Increase Scale

Feb 28, 2017

Related Posts

Audience data is changing the face of
Beauty and Cosmetics

The world of beauty and cosmetics has always been a centerpiece of our society's self-expression and desire for enhancement. From ancient civilizations adorning themselves with natural pigments to the modern era's diverse array of products, the allure of beauty remains...

Welcome Back to Back-to-School

The sales are coming and the planning has begun. Back-to-school time is officially here. Savvy marketers are planning the best way to get out in front and Affinity Answers Branded Retail segments have a unique advantage to capture in-market intent...

Case Study:
Lucid

Affinity Target Finds Lucid's Next New Customer Opportunity Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better predictors...