Posts Tagged ‘Programmatic Advertising’
Increasing Audience Segments With Grammy Winners
This Sunday is one of the biggest nights of the year for music – the 59th Annual Grammy Awards. Not only will the show feature live performances by many of today’s biggest artists, but it will crown the top of the top in popular music. Even before awards are given, the number of nominations per…
Read MoreDigging Deeper: Discovering How Ads Perform Across Social Media
As story after story tries to assess how Super Bowl ads performed across social media, one company says that just measuring who got the most tweets or retweets or Facebook likes doesn’t surface the true value of social interaction for brands. To understand who among all of those Super Bowl social users has any real…
Read MoreAffinity Answers Welcomes Scott Turner As New CRO
Affinity Answers is excited to announce that Scott Turner has joined the team as our new (and first) Chief Revenue Officer. In this role, Scott will be leading our Sales, Marketing, Business Development and Client Service teams, with responsibility for our go-to-marketing strategies and revenue growth. Scott joins us from GfK-MRI where he led the…
Read MoreAffinity Answers In The ODC Blog
Affinity Answers is proud to announce that we have been named an Oracle Data Cloud Premier Data Provider. What does that mean? Well, basically, that we are the best. Kidding. Well, sort of. Oracle started this unique and prestigious program to identify certain providers within its marketplace who have consistently demonstrated data accuracy and transparency…
Read MoreYes, Virginia, There Is A Black Friday Programmatic Segment
New 3rd-party Holiday segments available via ODC Here at Affinity Answers, we specialize in creating audience segments. But not just any audiences – these are audiences with a predicted high likelihood to engage with a brand, event, show, team or celebrity. We do this by collecting billions of active, social engagements, then use this data…
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