Posts Tagged ‘Programmatic Advertising’
Affinity Answers is now an Oracle Data Cloud Premier Data Provider
Affinity Answers is proud to announce that we have been named an Oracle Data Cloud Premier Data Provider. What does that mean? Well, basically, that we are the best. Kidding. Well, sort of. Oracle started this unique and prestigious program to identify certain providers within its marketplace who have consistently demonstrated data accuracy and transparency…
Read MoreLucid Study Shows 55% Increase
AA segments were recently shown to identify future purchase intent 55% higher on average than the leading purchase-based provider.
Read MoreSocial Affinity Powering Fall TV
Summer is just getting underway, but the broadcast networks have long been thinking about fall. Specifically, they are working to make sure that the season’s most successful entries are on their schedules. Social affinity can help in a process that presents unique challenges. Since the shows haven’t aired yet, it’s hard to tell which concepts will…
Read MorePlaystation Conquesting Lifts Purchase Intent
Using a branded Affinity Answers’ segment to reach audiences of its competitor, a top gaming console was able to boost purchase intent during the holiday season. With the holiday season of 2016 in full swing, a top gaming console wanted to do everything it could to steal market share from competitors. The brand’s agency used…
Read MoreProgrammatic Marketing Helps Covergirl Increase Scale
Using Affinity Answers’ audience segmentation tools to activate a pop star’s social engagers, a cosmetics brand was able to convert them into their own social engagers and boost Audio/Video on Completion (AVOC) rates Covergirl® was looking to increase its programmatic efforts within the cosmetics industry. The cosmetics giant was looking to programmatic marketing techniques in…
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