Posts Tagged ‘Programmatic Advertising’
With upheaval, targeting takes center stage
During times of unrest, uncertainty, and un… normal, the tendency of most is to pull back. Way back. And that is just what we are seeing. According to the IAB Ad Spend Pulse study released last week, more than 24% of advertisers said that they were cutting all ad spending for the rest of Q1…
Read MoreAchieving Audience Success in a Sea of Streaming Providers
As the streaming video landscape continues its rapid (and often confounding) evolution, both consumers and brands find themselves surveying a wide playing field of SVoD providers. Weeknights are no longer solely devoted to Netflix binging – new streaming services such as Apple TV+, NBCUniversal Peacock, and HBO Max will join Disney+, Hulu, and a large…
Read MoreThe Political Campaign Edge – Expanding Outreach Through Social Insights
Brand advertisers leverage social media insights in message targeting to connect with the buyers more likely to convert. We are now seeing more and more savvy politicians also tapping into social insights in the hopes of further fueling their own audience appeal. Social insights allow campaign targeting to journey beyond basic demographics and into more…
Read MoreNot Exactly How the Cookie Crumbles: Breaking Down CCPA Hype
As the January 1 deadline for the California Consumer Privacy Act draws nearer, pockets within the ad industry are foretelling doom and gloom for our future state of affairs. Warnings from marketing bloggers predict ominous changes to the industry, with included roadmaps to surviving this marketing apocalypse. This panic-driven mindset is akin to Y2K hysteria,…
Read MoreWIN THIS FOOTBALL SEASON with data
the obsession is real. the fandom is intense. With 136MM US viewers, 56MM more viewers than its closest major competitor, the NFL isn’t the only game in town, but sometimes it sure feels that way. It stands to reason that brands are also obsessed with the NFL. Last year, advertisers spent close to $4B…
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