Posts Tagged ‘Official Blog Posts’
Celebrity Couple Affinities
Love is in the air, not just on Valentine’s Day, but any time we see strong affinity between two brands, TV shows or movies. Our latest infographic shows that celebrity couples have strong social affinity and that affinity grows stronger with time.
Read MoreThe MillerCoors Deal with FX Networks: Better with Social Affinity
Last week MillerCoors signed a three-year deal with FX Networks to place its beer brands on shows on the FX, FXX, and FXM channels. In a minute, we’ll talk about how this partnership could benefit from using social affinity to find the best fits between specific MillerCoors beer brands and specific FX Networks programs. But first let’s take a look at the rationale behind the deal.
Targeting Audience Segments with Relevant Content
This is an exclusive deal for product placements, not just advertising or other sponsorships, which brings key benefits for both parties:
– Unlike advertisements, product placements will live on after the FX shows — Sons of Anarchy, The Americans, and so on — go into syndication.
Online Ad Targeting Using Social Affinity: Chris O’Hara in AdExchanger
This week our advisory board member Chris O’Hara published a column in AdExchanger that gives a good overview about how social affinity facilitates a more complete understanding of your consumers. Here’s the link to his post: Social Affinity Data: The Key To The Fabled ‘360 Degree View’ As Chris makes…
Read MoreFacebook Strategic Shift: The Importance of Social Affinities in a Pay-to-Play Environment
Big changes are underway at Facebook — ones you should know about if you rely on Facebook for reaching your fans. These changes are discussed in detail in a new whitepaper, “The New Facebook Strategic Shift: Reach & Frequency Model,” just published by social media marketing agencies Fanscape and The Marketing Arm. The report’s author, Tom Edwards, keeps a close eye on Facebook, and his study is comprehensive about the ways…
Read MoreChanging Our Name: Affinity Answers
This month we’ve changed the name of both our company and our flagship service to Affinity Answers. We did this to make it as easy as possible for everyone in the marketplace to understand what we do. The name reflects our own belief that we’re not simply providing our clients with data, software, insights, consulting, or targeting. Rather, we’re committed to using consumer affinity data to bring our clients the answers for their specific marketing questions. That’s how we help our clients get results.
Our CEO, Sree Nagarajan, chose the name Colligent when he founded the company in 2005…
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