Affinity Answers Featured on Oracle Data Cloud Blog

Our VP of Business Development, Cory Ferreira, VP guest blogged for Oracle Data Cloud, diving into why the value of #social data goes beyond “listening.” Read about the benefits of digging deeper into social data here: http://bit.ly/1XrDBuQ

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Affinities and the State of the Swing States

Donald Trump and Hillary Clinton have all but locked up the nominations of their respective parties, but the general election battle has just begun. The national polls show a dead heat, but the election almost always comes down to a few key states. The polls in the swing states have fluctuated lately, though, and they also…

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Who Is Most Politically Engaged on Social?

It’s been another defining week for the 2016 presidential race, and it now seems, more than ever, that we’re heading toward a Clinton-Trump showdown this fall. Even though the differences between these candidates are clear, many still have a decision to make about who they’ll support. Each campaign will have to go beyond the base,…

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What Social Affinity Says About Prince

On Thursday, Prince sadly and unexpectedly passed away at the age of 57. Many have paid tribute to his originality and his prolific songwriting; both made him a major influence on the generations of artists to follow him. This is reflected in Prince’s high social affinity with many artists, including Savage Garden, Judith Hill, Maxwell…

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NCAA Affinities are Madness

Syracuse was the Cinderella team. Lower seeds routinely upset higher seeds. This year’s NCAA Basketball Tournament was certainly one to remember, no matter how the championship game ends. We wondered what the bracket would have looked like if social affinities of March Madness fans decided the results. The Final Four is completely different, showing just…

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