Posts Tagged ‘Branding’
The Secret Lives Of Brands
As marketers, we’ve all been guilty at some point of falling in love with our brand. When you believe in the company mission – the compelling “why” of your brand – and spend a good portion of your life promoting the brand, you can fall into the trap of idealizing it and beginning to see…
Read MoreAffinity Answers Featured in New Whitepaper
Our good friend Chris O’Hara has authored his latest Econsultancy whitepaper. In association with Quantcast, the piece covers all things programmatic branding, and the opportunities and challenges that face brand marketers as they drive upper-funnel engagement in this space. Affinity Answers was proud to be among 15 companies who participated in the paper, where we offer…
Read MoreTop 10 Things You Can Do That the Big Guys are Already Doing
Social media intelligence is evolving at an incredible pace. As brands and brand agencies look to uncover deeper behavioral characteristics of consumers, understanding a brand’s social engagement and mutual interests are logical starting points. Brand engagement can be thought of as how much someone interacts with a particular brand on one or many social media…
Read MoreWe’re coming to a brand near you.
As advertising reaches an early peak in 2013 with tomorrow’s Super Bowl, thousands of brand managers and agencies left out of the most visible advertising venue of the year are left dreaming about how amazing it would be to acquire similar reach. As exciting as it is for marketers for top brands like Pepsi, Budweiser,…
Read MoreCan you “buy brand”?
Thanks to Chris O’Hara for his excellent article on ClickZ today. He covers it very well on the upcoming transition for brands – to think of their media buying in terms of their brand audience, not their media audience. This is a monumental change for brand marketing, but is inevitable. Digital is already leading charge…
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