Affinity Answers Featured in New Whitepaper
Our good friend Chris O’Hara has authored his latest Econsultancy whitepaper. In association with Quantcast, the piece covers all things programmatic branding, and the opportunities and challenges that face brand marketers as they drive upper-funnel engagement in this space.
Affinity Answers was proud to be among 15 companies who participated in the paper, where we offer our thoughts on how social affinities can play an important role in audience discovery and where we believe the biggest opportunity in programmatic branding lies.
For more information, and to get your copy, visit https://econsultancy.com/reports/programmatic-branding/
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