Posts Tagged ‘brand affinity’
3 Ways Social Affinities Will Impact the Internet of Things
A fridge that orders groceries for you? Some would call it luxury, but appliance manufacturers are hoping that it will soon become a reality for many consumers. Gartner, Inc. estimates that 20.8 billion connected devices will be in use by 2020. From the shows they watch to the brand of yogurt they buy, brand marketers…
Read MoreSuper Bowl 50 Preferred Eats by Team
The Super Bowl is about snacks as much as sport, and the opposing teams’ fans are just as divided on their options for eats. Based on social affinities, here are the go-to foods for Broncos and Panthers fans. Dive into social affinities for your brand. E-mail us at contact@affinityanswers.com.
Read MoreTurkey Talk… and Social Engagement
It’s hard to believe that it’s Thanksgiving again! So much has happened since last year’s big feast, but one thing that never changes is the centerpiece of most tables on the 4th Thursday of November: the turkey. Yes, the turkey has been celebrated, pardoned and a rumored choice of the U.S. national bird. However, we’re…
Read MoreWhen Good Partnerships Go Bad
At Affinity Answers, we are in the business of unlocking the power of mutual affinity to help our clients figure out which celebrities (or TV shows, websites, etc.) are most relevant to fans of their brand on social media. These insights have added a lot of value for clients, as seen in our case studies. However, mutual affinity cannot predict when celebrities will act inappropriately or how events might be judged in the court of public opinion. Today, when outrage on social media is more common than not, we thought it would be interesting to look at how people engage with these celebrities on social after a major scandal. Do fans of the brand become less engaged with the celebrity? Most importantly, what implications does this have for brands?
Read MoreHow Coca-Cola Won the World Cup
The World Cup festivities have ended, and Team Germany has taken its victory lap. But the war between soft drink titans Coke and Pepsi is never over. Which was the off-field victor in the 2014 World Cup? There are many different metrics that can define success for marketers. I’ll review some of them in a moment, but let’s first take a look at which soft drink brand won the title of greatest growth among fans of the tournament, according to Affinity Answers data… Coca-Cola’s reach among tournament fans grew at twice the rate of its chief rival Pepsi. Affinity Answers data also shows that Coca-Cola was and is the #1 soft drink among tournament fans
Read More