Posts Tagged ‘Blog Audience’
The viewer data that answers the tough questions
Entertainment marketers are often asked tough questions, and sometimes it’s difficult to get answers for where, why, and how to reach viewers of particular shows, celebrities, or brands. In the not-so-distant past, marketing teams would need to rely on basically two processes for answering the tougher questions: gut reactions or, conversely, expensive studies that can…
Read MorePodcast: Data Deep Dive with ANA Marketing Futures
In our data-driven world, almost every aspect of consumer experience can be logged, contributing to an exhaustive amount of insights for marketers to access. As data’s role becomes increasingly integral in running efficient outreach, many questions arise regarding its authenticity, freshness, and effectiveness, especially when compared to the overwhelming amount of data attainable through first…
Read MoreSponsors are primed to double down on the Madness
After a year’s hiatus, the Madness is back, and it looks like the teams, players, fans, and sponsors couldn’t be happier. NCAA® basketball is a very big deal, and the March Madness tournament is even bigger. Fans can’t get enough of the games, highlights, scores, brackets, and more, and though all sporting events boast multiple…
Read MoreProgrammatic audience strategies for 2021 auto trends
Auto’s ready to rejuvenate in 2021, and while it’s a long road to recovery, auto marketers can prime their campaigns for success through a programmatic approach. By strategically accessing the most relevant audiences, advertisers can capitalize on current industry trends to grow and scale campaigns while attaining likely buyers lost by competitors. Digital advertising will…
Read MoreDeclining football viewership is temporary, but fans are forever
As the events of 2020 directly affected sports viewership across the board, brands and marketers can leverage a concurrent increase in social media usage to efficiently reach sports audiences outside of the games. Despite 2020’s declining NFL viewership, fans are increasingly active online, and social insights can uncover the best ways to access them. Sports…
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