Playstation Conquesting Lifts Purchase Intent


Using a branded Affinity Answers’ segment to reach audiences of its competitor, a top gaming console was able to boost purchase intent during the holiday season. With the holiday season of 2016 in full swing, a top gaming console wanted to do everything it could to steal market share from competitors. The brand’s agency used…

Read More

Digging Deeper: Discovering How Ads Perform Across Social Media


As story after story tries to assess how Super Bowl ads performed across social media, one company says that just measuring who got the most tweets or retweets or Facebook likes doesn’t surface the true value of social interaction for brands. To understand who among all of those Super Bowl social users has any real…

Read More

Is Super Bowl Advertising Worth It?

With a price tag of $5.5 million for a 30-second spot in the upcoming Super Bowl, agencies and brands try to do everything possible to amplify the brand messages before, during and after those precious 30 ticks. But not all of them have access to the tools that would maximize their reach on social media…

Read More