Sponsorship Success Requires The Fans, Not The Games

SportsSponsorships

Amidst COVID recovery and political polarization, athlete and brand advocacy has come to the forefront of social priorities, with increasing value placed upon purpose-driven marketing. As fans connect and engage more with more meaningful content, an increased emphasis on relevance through data will be beneficial in identifying ideal sponsor opportunities. The pandemic ransacked the industry,…

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Streaming Universes Collide: Marvel + Disney vs DC + HBO

We’re very much in the golden age of the superhero, as the formidable force of Marvel Studios leads its comic book pack with a long legacy of characters each emerging as successful solo stars. And with these blockbuster superhero characters and franchises now rapidly multiplying across streaming, the Marvel Universe and DC Universe are each…

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