Posts Tagged ‘audience engagement’
YouTube and Netflix leading bundle and save craze
As we’ve previously covered, the streaming industry is fragmented, with a glut of paid streaming service options often overwhelming customers to the point of cancellations. Despite generally increased streaming viewership during the COVID pandemic lockdowns, budget-crunched bingers simultaneously tightened their wallets, with many millennials realizing they might have too many paid subscriptions. TiVo’s recent quarterly…
Read MoreIntroducing TV Ad Exposure Segments
Not having enough targeted reach for advertising with consumers is a growing problem for marketers, one that is not confined to online or broadcast media. This begs the question: how do marketers effectively reach receptive audiences at sufficient scale and frequency? Brand interactions on social media are the link between what a consumer sees on-air…
Read MoreAffinity Answers CEO Sits Down with Tremor Video for Wide-Ranging Q&A
Sree Nagarajan, our founder and CEO, is featured in a brand new interview with our partners at Tremor Video. In this wide-ranging and enlightening Q&A, Sree talks about how the Affinity Answers technology works, the distinct benefits of using affinities data, and the impact affinity-based targeting will have on the future of digital and linear media.
Read the thought provoking post here on Tremor Video’s website, and please feel free to leave feedback in the comments section below!
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