Media
The latest on Affinity Answers in the news
Google’s FLoCs Take Flight, Ruffling a Few Feathers
Google’s solution to ending third-party cookies promises heightened individual privacy...
Data Certification and Transparency in the Marketing Ecosystem
Data certification provides marketers with necessary assurances in the quality,...
Not All Social Data is Equal: Active vs Passive Users
Social media gives fans a direct connection to the entertainment...
Baseball fans prove resilient in providing engagement
Major League Baseball is back in full swing, and after...
The viewer data that answers the tough questions
Entertainment marketers are often asked tough questions, and sometimes it’s...
The Role of Social Media for Marketing Insights
In this world of increasing digital usage, the role of...
Podcast: Data Deep Dive with ANA Marketing Futures
In our data-driven world, almost every aspect of consumer experience...
Sponsors are primed to double down on the Madness
After a year’s hiatus, the Madness is back, and it...
The Most Important Elements of Customer Segmentation in 2021
We provide marketers with some tips for improving segmentation efficiency...
