TrueAffinity

translating social activity into brand-level recommendations

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TrueAffinity®

Affinity Answers has built a model that analyzes billions of content engagements from 550MM people across 70,000 entities to create a brand-level recommender engine, TrueAffinity (similar to that of Netflix or Amazon). We are the only major audience provider to have privacy-compliant Facebook and Instagram data at scale. This is an advanced form of look-alike modeling, called act-alike modeling, that goes well beyond interest and category level data, and delivers brand-level affinities to better define your audience.

Contact us today and see how we can help you build more robust audiences, or try our free Custom Audience Builder to get started.

act-alike modeling with TrueAffinity®

Understand a deeper level of how your audience thinks, acts and interacts with the brands, celebrities, sports and entertainment they love. Our unique act-alike model provides a much deeper view of your customers’ interests than standard look-alike reporting. The ability to capture, analyze and surface brand-level data paints a stunning picture of who your customers are, along with who is most likely to buy what next. Knowing your customers’ passions is the key to building more successful audiences.

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