Consumer insights have evolved

Strengthen connections with current and likely customers of your brand.

You know your customers—now know them better

Our data helps build stronger personas, bringing you closer to the customers most important to your brand.

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Audiences at scale

Affinity Target helps Brand Marketers reach their customers and most likely prospects with intelligent social-based audiences. Target new and lapsed buyers across channels and devices instantly, or conquest competitor audiences to steal share from key rivals.


Location intelligence

Real-time segment tracking with Affinity OnTrack provides a current and crucial view of when and where your customers are visiting, keeping you up-to-date on how your promotions perform. Instantly track the effect of competitor promotions while receiving the necessary intelligence to drive smarter calendar planning and campaign development.

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Reshape your customer perspective

Affinity Intersect provides behavioral intelligence to understand changing trends in new and meaningful ways. Identify entertainment properties, TV shows, or celebrity influencers most closely associated with your brand to develop partnerships, develop influencer strategies, or create competitive campaigns. Our data captures engagement across all major social networks, giving brands to holistic views of their customers and their changing habits.

Expanding outreach with a thoughtful approach

A retail brand wanted to improve dipping product sales by penetrating Millenial and Gen Z markets without alienating current customers. Affinity OnTrack helps marketers custom-tailor a more effective promotional calendar, setting a new baseline for future segment growth.

Explore our full suite of products

Advanced real-time customer segmentation tracking

Uncover the true relationship between people and brands

Social powered audiences, activated anywhere

Supercharge 1st party data with lifestyle and interest attributes

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Uncover the true relationship between people and brands

How can we help?

See how the power of behavioral intelligence can transform your brand

Explore Our Resources

Discover how behavioral intelligence is complementing and completing strategies across industries