Affinity Answers Joins Experian’sData Marketplace
Experian’s Data Marketplace We’re pleased to share that Affinity Answers audiences are now available on the Experian , a platform that connects TV operators, and programmers with a wide range of specialized third-party audiences. Affinity Answers is the first social data provider to integrate with Experian’s data marketplace. By adding Affinity Answers to this marketplace,…
Read MoreSocial data meets DOOH: Vistar Media partners with Affinity Answers
3 Ways to Use Purchase Intentin Your DOOH Campaign Planning Target consumers engaging with trusted travel sources like Tripadvisor, The Points Guy, or Conde Nast Traveler. For example, an airline can reach audiences actively researching flights or following luxury travel content to align their campaign with booking-ready moments. Here’s three ways you can make the…
Read MoreCase Study:Travel
Best Audiences For The Travel Industry Have Arrived Opportunity In the evolving landscape where third-party cookie based campaign targeting wanes, cookieless targeting options are being sought out by brands and agencies but not all solutions are equal when it comes to their effectiveness. Affinity Answers wanted to prove that their investments in data quality for…
Read MoreCase Study: Beauty & Cosmetics
Affinity Answers Elevates Cover Girl® with Katy Perry Using the TrueAffinity™ Social graph to activate a pop star’s social engagers, a cosmetics brand was able to boost Audio/Video on Video Completion Rates (VCR). Covergirl® wanted to increase it’s relevance by partnering with a major pop star – Katy Perry. They knew there was an overlap…
Read MoreCase Study:Gaming
Conquest Audiences Steal Share During Christmas Time During the Holiday season, a top gaming console wanted to do everything it could to steal market share from it’s main competitor—Playstation. Affinity Answers created a segment to target people already engaging with Playstation with proven future purchase intent. A campaign was put in market by the gaming…
Read More