Posts Tagged ‘social affinity’
Sree Nagarajan Discusses the Buy Side of Brand Investment
CEO Sree Nagarajan recently contributed an op-ed to MediaPost discussing the importance of focusing on the buy side of brand investment, rather than just the sell side. Read more here: Buy Side, Where Real Money is Made, Seldom Talks
Read MoreAffinityAnswers Partners with LiveRamp to Expand Distribution of its “Mutual Affinity” Social Media Audience Data
AUSTIN, TX (March 7 , 2017) Affinity Answers, a platform for predictive branding powered by affinity algorithms that measure social data across 60,000 brands and 400 million people worldwide, today announced a partnership with LiveRamp™ a leading provider of omnichannel identity resolution. Through the partnership, Affinity Answers will make its social media audience data actionable across…
Read MoreProgrammatic Marketing Helps Covergirl Increase Scale
Using Affinity Answers’ audience segmentation tools to activate a pop star’s social engagers, a cosmetics brand was able to convert them into their own social engagers and boost Audio/Video on Completion (AVOC) rates Covergirl® was looking to increase its programmatic efforts within the cosmetics industry. The cosmetics giant was looking to programmatic marketing techniques in…
Read MoreDr. Pepper Finds The Perfect Partner
Movie tie-ins help Dr Pepper gain consideration with movie audience. With the massive popularity of the super hero movie genre, Batman v. Superman: Dawn of Justice was one of the most anticipated movies of 2016. Not only did Ben Affleck take over as the new Batman, but it also setup the foundation for future Justice…
Read MoreCan Affinities Get Resolutions Back On Track?
We’re already one month into 2017, and many of us started the year with a resolution in mind. At the beginning of the year, digital marketing agency iQuanti compiled a list of the most popular New Year’s Resolutions based on Google searches from 2016. Their list features the usual suspects: lose weight, get organized, get…
Read More