Posts Tagged ‘social affinity’
How AI Marketing Techniques Help Brands Discover Social Affinity
It’s not just another turning of the page. 2016 will definitely go down as one of the more interesting years in recent history. The Rio Olympics and the entire presidential campaign would be two events notable enough on their own. Fortunately, there were also some interesting brand-related and brand-inspired stories that were out there –…
Read MoreThe Secret Lives Of Brands
As marketers, we’ve all been guilty at some point of falling in love with our brand. When you believe in the company mission – the compelling “why” of your brand – and spend a good portion of your life promoting the brand, you can fall into the trap of idealizing it and beginning to see…
Read MoreTrueAffinity™ Is Your Powerful AI Marketing Tool
Social affinities help inform data-driven audience segments, when no other data exists How do you address a truly unique audience to your brand through programmatic media channels when no addressable data exists? This audience problem exists for brands across many verticals who want to capitalize on the advantages and opportunities that programmatic-digital media provides. Because…
Read MoreFor Brands, Social Affinity Makes Everyday Election Day
There are less than four days left until Americans pick the 45th President of the United States. The state of the race changes so quickly that it’s difficult to keep pace with the constant shifts and swings, but just as we did in July, we at Affinity Answers can update you on the state of…
Read MoreActivationPlanner™ FAQ
FAQ Contents GENERAL QUESTIONS What is the ActivationPlanner™? Where do I find the ActivationPlanner™? How much does the ActivationPlanner™ cost? HOW ACTIVATIONPLANNER™ WORKS How are segment recommendations determined? What are AffinityAnswers data sources? ACTIVATIONPLANNER™ USAGE What are TrueAffinity™ and Likelihood to Engage (LtE)? What’s the difference between an in-category segment and a top affinity segment?…
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