Posts Tagged ‘social affinity’
Introducing ActivationPlanner™
This week, Affinity Answers is pleased to announce the launch of a new application, ActivationPlanner™, currently available for free at https://activationplanner.affinityanswers.com. ActivationPlanner™ is specifically designed to make it easier for Brand Media Directors, Media Agency Planners and Programmatic Buyers to discover and activate the digital advertising segments predicted to be most effective for programmatic branding…
Read MoreAffinities are All About Content, Context and Location
The Internet of Things will undoubtedly benefit from affinity-based targeting in more ways than one. But IoT is about so much more than having a refrigerator that automatically re-orders your favorite brand of yogurt. At the FutureM conference in Boston last September, speakers from Kraft and Dunkin’ Donuts indicated that they are looking to solutions…
Read MoreAffinityAnswers in Oracle Data Cloud’s “The Data Source” magazine
AffinityAnswers is excited to be featured in Oracle Data Cloud’s The Data Source magazine. You can download the Fall 2016 edition for enlightening, data-driven articles from the industry’s best and brightest here. See page 36 (page 19 of the .pdf) for our CMO’s article, “Programmatic Branding Grows Up.”
Read MoreWhat do you mean I can’t buy ads during the top Emmy Award winning shows?!?!
Like last year HBO, was the big winner at last Sunday’s Emmy Awards. Game of Thrones won the most awards, including best drama, which gave it the record for most Emmys for a fictional series. And the big winner in comedy category was HBO’s Veep, with wins for best show and best lead actress, Julia…
Read MoreHow to Tailgate Like a Southern Football Fanatic (Using Mutual Affinities)
As a southerner, I spend a disproportionate amount of my life thinking about college football and eating. As any reader of Garden & Gun knows, the two of these come together each Saturday in the fall via the time-honored “tailgate” tradition1. During my undergrad at NC State, no game experience was complete without pregame spicy…
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