Posts Tagged ‘social affinity’
Social Affinity Powering Fall TV
Summer is just getting underway, but the broadcast networks have long been thinking about fall. Specifically, they are working to make sure that the season’s most successful entries are on their schedules. Social affinity can help in a process that presents unique challenges. Since the shows haven’t aired yet, it’s hard to tell which concepts will…
Read MoreSocial Engagement Heats Up Along with Summer Tourism
It’s finally summer! Time to break out the barbecue grills and the beach towels, but no one should forget how much importance the tourism industry places on this time of year. According to the World Tourism Organization, even in the face of safety and security challenges, 46 million more tourists travelled internationally in 2016 vs. the…
Read MoreAnd The Tony Goes to… Audience Extension!
On Sunday, June 11, Kevin Spacey will host the 71st Annual Tony Awards for the first time. Over the years, the show has had many different hosts, and on occasion, no host at all. Depending on who the host is, he or she brings a specific personality to the show. In this sense, the term…
Read MoreSocial Affinity and the Broadcast TV Upfronts
The annual network upfronts are happening in New York City this week, a broadcast TV tradition that extends all the way back to 1962. In the era of DVRs, on demand video and streaming platforms, social affinity plays an important role in developing the audiences for these shows. While much of it is about securing advertising…
Read MoreAffinity Answers Expands to The UK and Germany
First Overseas Distribution of its Exclusive European-centric “Mutual Affinity” Social Media Audience Data AUSTIN, TX (March 20, 2017) Affinity Answers, which created the first platform for predictive branding – achieved through proprietary mutual affinity algorithms that measure active social engagement data across 60,000 brands and 400 million people worldwide – today announced it has expanded its offerings…
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