Blog
Insights and Observations on Targeting and Data Enrichment
Tenet vs Mulan & Box Office vs Streaming Amid COVID
As a completely disrupted film industry reels from the COVID...
Reaching the Right TV Audiences with Addressable TV
About this article: Addressable TV advertising continues its increase Personalization...
YouTube and Netflix leading bundle and save craze
As we’ve previously covered, the streaming industry is fragmented, with...
Can Social Media Help Advertisers Navigate a Fragmented Media Landscape?
The rising frequency of cord-cutting has run hand-in-hand with the...
Peacock’s Ad-Supported Strategy Might Seal Its Success
Launching in the midst of a global pandemic and among...
Will Growing Disloyalty Affect Ford’s Bronco Launch?
how can the new Ford Bronco take advantage of the...
Political Audiences: Targeting the Open Mind
Persuadable open-minded voters are everywhere, and a campaign’s ability to...
With the huge success of Netflix and Disney+ comes increased competition
as fans flock to streaming services, marketers are left looking...
New Gamers Provide Advanced Targeting Opportunities
While world events have interrupted certain industries, gamers are active...
1-Quick Stat
Each month we dive into the stats that prove the past and help predict the future.
