Trump. The debates. SNL parodies. Politics is inherently social, of course, but there is even more buzz this election year, one that has thus far challenged the conventional wisdom of politics.

Polls are a tried-and-true indicator of how your candidate is doing in each state or nationwide. However, Ted Cruz’s victory in Kansas shows that they are not infallible; Trump was set to win that state based on the most recent poll. As a result, campaign tactics must evolve along with the media strategies designed to reach as many voters as possible, most efficiently..

No voter has ever said, “I wish politicians understood me less”.  Politicians now have more ways than ever to understand and access every voter from,their party base to advocates for their opponents. What are supporters’ non-political interests? How have they changed since the campaign started? Do Hillary advocates like Oreos more than they like Chips Ahoy? These questions matter because, just as in an ad campaign, who voters are as people matters. Social affinity provides those answers by measuring engagement where consumers are most able and willing to indicate their real interests. Because of the ability to continuously gauge voter interest and engagement, social affinity stands alongside phone banking and grassroots fundraising as the next great political tool of the trade.

Want to find out more about how your brand can get involved with Decision 2016? Contact us using the form below.