Posts Tagged ‘target audiences’
Case Study:Gaming
Conquest Audiences Steal Share During Christmas Time During the Holiday season, a top gaming console wanted to do everything it could to steal market share from it’s main competitor—Playstation. Affinity Answers created a segment to target people already engaging with Playstation with proven future purchase intent. A campaign was put in market by the gaming…
Read MoreReaching the Right TV Audiences with Addressable TV
About this article: Addressable TV advertising continues its increase Personalization drives TV ad success Geotargeting can provide advertisers with limitless strategy Addressable TV is on the rise. Digital advertising is gradually making its way to traditional linear TV, giving brands more control over their outreach efforts, and allowing them to cater to a wider audience.…
Read MoreWill Growing Disloyalty Affect Ford’s Bronco Launch?
how can the new Ford Bronco take advantage of the auto industry’s burgeoning disloyalty? Car brand loyalty is on the downturn. What was once an industry driven by committed customers is now an open road for savvy auto marketers. With more car choices than ever before, household incomes changing, and many automakers not providing optimal…
Read MorePolitical Audiences: Targeting the Open Mind
Persuadable open-minded voters are everywhere, and a campaign’s ability to accurately target them could solidify their candidate’s chances of victory. While campaigns have classically referred to voter lists and basic demographics for outreach efforts, a programmatic approach allows a deeper dive into data, providing new insight into how and where to reach open-minded voters and…
Read MoreWith upheaval, targeting takes center stage
During times of unrest, uncertainty, and un… normal, the tendency of most is to pull back. Way back. And that is just what we are seeing. According to the IAB Ad Spend Pulse study released last week, more than 24% of advertisers said that they were cutting all ad spending for the rest of Q1…
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